Articles, updates and intruiging questions.

Patient priorities in 2024

When it comes to healthcare, the patient experience is evolving rapidly. With more access to information, technology, and personalised care options, patients today have clearer priorities and higher expectations than ever before.

We take a look at Phin’s latest report into patient confidence and choice, and explore the key priorities that shape patient decision-making.

Should you avoid social media in your healthcare marketing strategy?

Social media is often thought of as integral to creating a robust content marketing strategy. But how effective are they, particularly when it comes to healthcare? We're looking at whether the effectiveness of these platforms might need re-evaluating - and what you should focus on instead.

How to grow your private practice in 2024

Healthcare is an ever evolving landscape, which means there’s always new opportunities to seize. And with tech at the forefront of big changes in the industry, it's time to think about how you can leverage your practice management system to create sustainable growth. 

From your marketing to comms, analytics to engagement, we’ve got five easy ways to guarantee a boost to your practice this year.

6 easy ways to improve patient engagement

Improving patient engagement doesn't have to be complicated. These six simple engagement strategies  mean you can deepen your connection with your patients - without taking extra time out of your day.

Using your data for business performance - Part 2: Patient treatment journeys

Discover how tracking the treatment journey and outcomes can help you to improve your private healthcare business.

Using your data for business performance - Part 1: Financial Data

Discover the key financial data you should be tracking in your private healthcare practice and how to use it to improve business performance.

Top 5 softwares you need when starting a private healthcare practice

When starting a private healthcare practice there are many things to consider, but having a strong infrastructure from which to build your business is one of the most important steps.

7 steps to writing a business plan for your healthcare business

Creating a strong business plan is the key to a successful private healthcare business

Building a data-driven private healthcare practice

Why tracking business data is essential for growing your private healthcare business