Automation & analytics increases revenue for The Breast Clinic

At a glance 

Giles Davies is the Founder and Director of The Breast Clinic, and Clinical Director of Breast Surgery at the Cromwell Hospital. He has been using Semble for three years.

The challenge: Unnecessary admin taking time from patient engagement

As a consultant running his own private medical practice for the last five years, Giles Davies holds himself to the highest standards of patient care – which means using the best in technology to elevate the patient experience.

“I have always been an early adopter of technology. Having mentored other consultants and also set up my own CQC registered GP practice, I am always looking for the best technology to allow more of my time to be spent in face-to-face interactions with my patients.”

Giles realised he was becoming more and more restricted with his previous system. He was missing a key opportunity to fully utilise his practice management software to develop and grow his practice.

“There was no way to understand my profitability or cashflow in real time. It was clunky, and certainly not usable on my iPad, which was my day-to-day device of choice.”  

"I have leveraged Semble over the last two years to expand my team, with 14% growth in revenue in 2020, at the height of the pandemic; 45% in 2021; and 74% in 2022. I'm currently projecting an almost 50% growth of my practice in 2023."

Giles Davies, Founder of The Breast Clinic

Giles was keen to change to a new practice management system and knew that three things in particular were important to him.

First, that his software was GDPR compliant in order to communicate with patients and store their data. Second, that patients could access and pay for appointments online rather than via phone or email. And third, that correspondence could take place digitally.

He wanted his practice management system to make life easy for the patient, but also take away the headache of manual admin too, so he and his staff could spend more time engaging with patients.

“I am relentlessly focused on patient experience. As a doctor, you don’t want to be ringing the lab for results, or signing letters and licking stamps. You don’t want to watch your secretary type out correspondence by hand, leaving your invoices until tomorrow.”

The solution: Automation that eliminates admin headaches and increases revenue

Giles has found that Semble is far more suited to his needs as a consultant and the goals of his practice. Semble gives him practice-wide insights, which enable him to make key decisions that have significantly grown his business. In fact, Giles has been able to increase revenue by 133% over the last three years of using Semble.

"I have leveraged Semble over the last two years to expand my team, with 14% growth in revenue in 2020, at the height of the pandemic; 45% in 2021; and 74% in 2022. I'm currently projecting an almost 50% growth of my practice in 2023."

From easily automated patient communications such as letters and follow-up messaging, to pathology and pharmacy integrations, Giles has been able to streamline his workflows and significantly reduce the time he was spending on unnecessary admin. Patients can easily book online, and Semble’s ISO 27001 certification means Giles can be sure all patient data is stored with the highest level of security.

“Semble delivers consistent automated protocols that reduce risk and allow me to have a snapshot view of my practice performance and patient results in the click of a button. I rely heavily on remote questionnaires, recall systems, bespoke products and bespoke consultation templates to do this.”

“Semble is so much more than practice management. It’s a business tool to develop a safe and effective medical practice at scale, using multiple practitioners.”

- Giles Davies

“Semble is so much more than practice management. It’s a business tool to develop a safe and effective medical practice at scale, using multiple practitioners.”

To find out more about how automation can help you expand your business, take a look at our dedicated automation page.