Telehealth lets Dr Fertility run their clinic from anywhere

Dr Fertility’s fully digital clinic offers remote fertility advice and treatment. With the medical and emotional support they provided to patients, reliable remote software was crucial. 

Dr Fertility: At a glance

Clinic type: Fertility coaching, home blood testing, prescriptions, fertility advice and guidance

Patients: 100% remote

Needs: Emotional connection and medical care for patients in a remote environment; the ability for patients to book, attend and pay for appointments online

Co-founders Dr Lucy Buckley and Kobi McCardle launched Dr Fertility in 2017 following their own frustrations at the lack of fertility support and information available for those considering or currently on a journey to parenthood.  

The fully digital clinic offers remote advice and treatment, requiring a reliable practice management software with the capacity to facilitate virtual support for patients.  

The challenge: Support from a distance 

The online nature of Dr Fertility means the clinic provides emotional and medical care, fertility coaching, personalised testing, and Polycystic Ovary Syndrome (PCOS) support, all from the comfort of the patient’s home and at a time that feels right for them.  

For those planning their fertility journey, it’s a time that can be filled with anxiety and stress. Dr Fertility’s service needed to be sensitive to this, and so required reliable software that could handle remote two-way communication.  

Following the completion of their CQC registration in July 2020, Lucy and Kobi wanted to waste no time in launching their online clinic, and tasked Semble with getting their systems up and running quickly. Their key requirement was remote access to clinical data, but they also needed a robust patient communications system, software that could make bookings, and a platform for health consultations. 

The solution: Telehealth with Semble 

Soon, Dr Fertility was live and accepting patients with Semble’s practice management software.  

One of the most important requirements for Dr Fertility was the ability to access the software from anywhere. Semble's cloud-based software allows users secure remote access from any device. 

“Semble provided all the key features that we needed to get up and running and we were off the ground very quickly.”  

Dr Lucy Buckley 
Dr Fertility Co-Founder 

In order for Dr Fertility to offer online consultations, Semble provided an integrated online booking functionality, and acts as Dr Fertility’s Electronic Medical Record (EMR) software, storing all patient data securely in one centralised, online location.   

Semble’s integrated payment software also allows Dr Fertility to take payments for appointments at the time of booking, limiting the risk of no shows in the clinic whilst also reducing admin work for clinical staff. 

Collaborative partnership and product development 

Semble’s relationship with Dr Fertility has been symbiotic. Since Lucy and Kobi launched their digital clinic, our internal teams have worked closely, allowing us to gain pivotal insights into what a digital practice needs to provide remote healthcare. 

“Semble is constantly listening to and responding to its user’s feedback, and developing its product to meet the evolving needs of its customers.” 

As Head of Development at Dr Fertility, Liz French has been instrumental in providing the unique requirements of an online healthcare practice. By collaborating with our designers and developers, her feedback has enabled Semble to build out new digital features – an improved mobile interface, for example, and a more robust platform for online health services.  

And Liz particularly values the hands-on Customer Support team who are dedicated to supporting her. 

“One of the real benefits of working with Semble is the ability to talk to someone almost immediately.” 

With Semble as their practice management software, Dr Fertility can achieve its vision of providing the gold standard of fertility care, and thrive as a fully digital and remote healthcare service.  

Want to find out more about how Telehealth could help your clinic? Read more about patient engagement here.